Web Content, Social Media & Blog Copy
Regularly tasked with making words come alive in both print and Web mediums, Kayleigh understands what drives traffic and what is quality content. When she signs on to a web content, social media or blog project, she doesn’t just worry about words. Kayleigh uses a well-rounded, 360-degree marketing approach to help you put those words to their best use.
Take Healing Lifestyles & Spas, an online media company. Recognizing that a blog is a great way to keep readers engaged, Kayleigh reinstated the site’s blog and optimized its content so that it became one of the top three points of entry to the main Website. She also guided a site redesign plan to enhance SEO and social media engagement. By constructing titillating Facebook ad copy with calls to action, the media company obtained hundreds of new email subscribers with a small budget.
And when Destination DC, Washington, D.C.’s tourism arm, called for a total site revamp, Kayleigh was excited to write fresh, hip and cohesive copy about what to see, eat and do in 16 city neighborhoods.
For the U.S. EPA, HHS, New York State Department of Transportation, and Project Hope, Kayleigh strategized and implemented paid and organic Facebook, Pandora, Google TV and Twitter campaigns while building Web, media and other partnerships to raise awareness and mobilize participants.
When FEMA needed to streamline and revamp internal communications mediums to better connect hundreds of employees and external partners around the country, Kayleigh came up with the solution to produce multimedia videos, and write and edit an interactive blog and monthly internal newsletter to seal the gap.